Creating, Communicating, and Connecting: Technology in Adventure Travel

Operating successfully in the new post-pandemic world of travel means increasing technology adoption to improve efficiency, value, or innovation. In this new report, Adventure Travel Trade Association (ATTA) explores the various ways technology can be used in the travel space and best practices for execution.

Key Takeaways from the report include:

• Technology solutions should evolve along with the business
• The pandemic has accelerated a need for digital transformation
• And technology in the adventure travel industry is now a necessity